Sample Quick Wins Map, Bottleneck Diagnostics

A still copy of the live report. Quick win 01 opens by default and 02 is shown open with it, so you can see what sits inside every win. The buttons are shown where they sit; in your own Map they work.

What we read

We read 4 pages of your website, your 41 Google reviews, your LinkedIn and Instagram, your ads and one real buyer search, the way a buyer would. Every claim was re-checked against its source before you saw it.

First, what’s working

The writing on the site sounds like a person, not a brochure.

The homepage opens in plain words, with no jargon on the first screen.

You show up for your own name, and your reviews back it up.

A search for your business name returns your website, your Google profile and your LinkedIn page on the first screen.

41 Google reviews at 4.9 average.

Seen on: your Google reviews

Visitors can book you online.

Seen on: your website

Checked by AI, re-checked against the source before you saw it. Spot one we got wrong? Tell us and we’ll correct it.

15 quick wins found in your business.

They build on what’s already working, ranked biggest first. The first one is written out for you in full, takes about 40 minutes to set up, then 5 minutes a month. Win 01 is open below, and win 02 with it.

Ranked, biggest first.

Your bottleneckCatch the not-yet-readyStart here: your 3 biggest quick winsPeople read your writing all the way to the end. What happens at that end is the gap.

Every page we read ends with the same 45-minute call, and there is nothing smaller on the site for the visitor who is interested but not ready today.

Point your strength at it.Your reviews and your twelve articles already do the convincing. Point them at the people who are not ready to book yet, instead of asking every one of them for a call.

This is quick win 1 of 15, in full. Yours either way.

QUICK WIN 01 OF 15 · YOUR FIRST MOVE

Give the visitor who is not ready to book something smaller to say yes to.

Takes about 40 minutes to set up, then 5 minutes a monthA visitor who is interested but not ready today has nothing smaller to take than a 45-minute call, so they read, they leave, and you never hear from them.

The strength it uses

Your 41 Google reviews and the twelve articles on your site already do the convincing. Right now they have nowhere to send someone who is not ready to book yet.

Pick the one question your clients ask in the first ten minutes of every engagement. On your site that looks like how to run a team meeting people actually want to be in.
Write the answer as a single page. You have most of it already: the article at /insights/the-first-team-meeting is the page, shortened.
Add one line and one email field to the bottom of every article and to the homepage. The line names what they get and how often you write.
Set the confirmation email to send the page straight away, then write to that list once a month.

Ready to use

Not ready for a call yet? Get the one-page version of the first team meeting we run with every new client. It is the first thing we fix, and most owners run it themselves inside a week. [ your email ] Send it to me One email a month after that, and you can leave whenever you like.

These are the words to copy onto your own site. The email box is part of the example, not a live form.

Make this move, then run your Quick Wins Map again in 30 days and watch this stage move.

Seen on: your website

QUICK WIN 02 OF 15Twelve articles, twelve invitations to book a call

Twelve articles, twelve invitations to book a call, and nothing for the reader who is not ready yet

What we see

Seen on: your articles. Twelve articles are listed at wattlebirdcoaching.com.au/insights. The three we opened end with the call booking button and carry no email signup.

What it’s costing

Your article on the first team meeting is the longest thing on the site and reads like it took real work. It ends with the booking button. A reader who finishes it, agrees with you, and is not ready to book has no way to hear from you again. That reader is the warmest lead you have, and right now they are the one you lose.

The fix

1. Add one sentence near the top of every article naming what a subscriber gets and how often, for example: “One thing to try with your team, once a month.” 2. Put a single email field directly under that sentence, not at the bottom of the page. 3. Set the confirmation message to name the first thing they will receive, so the value lands immediately. About 45 minutes.

Seen on: your articles

On your own Map these work: Sharp, the assistant inside your Map, writes the words with you, and the Map remembers what you have done.

QUICK WIN 03 OF 15Your Instagram bio link goes straight to the booking calendarOpens in your Map

The evidence, this stage

Every one of the four pages we read ends with the same “Book a 45-minute call” button.
No email capture was visible to our reader on the homepage, the programs page, the about page or the article we read.
Twelve articles are listed at wattlebirdcoaching.com.au/insights. The three we opened end with the call booking button and nothing else.

Build trust

QUICK WIN 04 OF 15You have 41 Google reviews at 4.9Opens in your Map

QUICK WIN 05 OF 15The three testimonials on the site say how the coaching feltOpens in your Map

QUICK WIN 06 OF 15Your about page moves through fourteen years in the order you lived itOpens in your Map

Turn leads into customers

QUICK WIN 07 OF 15Your ads are running, and the one we followed sends the click to the homepage instead of the page that matches the promiseOpens in your Map

QUICK WIN 08 OF 15The booking form asks for team size and budget before the page says what happens on the callOpens in your Map

QUICK WIN 09 OF 15There is one way to start with you, a 45-minute callOpens in your Map

Get found

QUICK WIN 10 OF 15Your homepage says what you believeOpens in your Map

QUICK WIN 11 OF 15Your best Instagram post earned 180 likes, your typical post earns 9Opens in your Map

QUICK WIN 12 OF 15Your LinkedIn company page posts about every eleven daysOpens in your Map

Turn visitors into leads

QUICK WIN 13 OF 15Two scrolls pass before your homepage says what you actually sellOpens in your Map

QUICK WIN 14 OF 15Your programs page names three programs and not one priceOpens in your Map

QUICK WIN 15 OF 15Two buttons sit side by side on the homepageOpens in your Map

Showing 15 of 15. Ranked best first. Nothing held back.

Don’t feel like doing these yourself? That’s fine too. Bring the Map to the call and we’ll find the fastest way to get them done.

Book the 30-minute call

Because of what you told us

You said “Steady, but growth has stalled” and you want better clients. That is why fix 1 is a follow-up fix: most visitors are not ready today, and right now they leave with no way back.

You told us new clients come from Referrals and LinkedIn. That is why fix 4 matters early: even a referred buyer looks you up before calling, and decides on the proof they see.

You’ve put real budget in. The spend was fine. That is why fix 7 matters to you most: it closes where the click leaks before it becomes a booking.

“Most businesses don’t have ten problems. They have one, hiding behind the other nine.”

Raoul Wijnberg · Bottleneck Diagnostics · 11 years of marketing and strategy work

Across 100 real Australian businesses we scanned, most bottlenecks were not where the owner thought.

Book a call to pressure-test this finding.

The Map names catch the not-yet-ready as the stage capping the other four. In 30 minutes, Raoul pressure-tests that finding with you, against what you know from inside the business. Think it’s wrong? Bring that argument. That’s exactly what the call is for.

Book the 30-minute call

30 minutes. No pitch. The Map is yours either way.

Wattlebird Coaching

Give the visitor who is not ready to book something smaller to say yes to.

Twelve articles, twelve invitations to book a call, and nothing for the reader who is not ready yet

Book a call to pressure-test this finding.

That was the whole sample.